CORPORATE SOUND

Corporate sound is the creation of identity and supports your brand in terms of awareness and likeability

Sound can be grasped quickly, is emotionalizing and almost universally understandable. If used correctly, it can unconsciously trigger brand-relevant associations. In an increasingly digital world, sound supports the intuitive and simple user experience and creates unique customer experiences along the customer journey.

S12’s approach is to use the sound factor as a sustainable factor in strategic brand management. Through the targeted use of music, sound design and voice, clearly assignable and recognizable emotions can be achieved at all brand touch points. Corporate sound is the basis for your acoustic brand appearance and the holistic brand experience of your target group.

HOW DOES A BRAND SOUND? AND HOW CAN IT BE BRANDED? FOR A LONG PERIOD OF TIME WITHOUT WEAR-OUT EFFECTS?

Corporate Sound Services

As a corporate sound agency, we look after big brands holistically in terms of sound branding and acoustic branding.

The original question is generally: How does a brand sound? And how can you brand it? Over a long period of time without wear-out effects? For example, on tv, on the internet, at trade fairs, on the service hotline or in the product.

Strategic Development

It is based on a strategic process that includes an analytical parameterization of the brand sound. This consists of an audit phase, a conception phase, a production phase and the roll-out phase. We advise you comprehensively in all phases. The result is a concept that is perfectly tailored to the brand personality and an expandable, modular tool that can be used flexibly at all touchpoints.

Sound DNA

An acoustic sound identity is made up of various components:


  • Sound architecture and sound branding mechanics
  • An unmistakable melody as a brand motif
  • THE sound logo or audio logo
  • An unmistakable brand voice
  • Sound elements such as brand score, UX sounds etc.
  • A music database for any type of application

Awards

For our customers such as Audi, Volkswagen, Telekom, congstar, Porsche, we have received numerous national and international awards in recent years.

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SERVICES IN DETAIL
  • Consultation
  • Conception
  • Sound architecture
  • Composing
  • Sound Design
  • Brand Voice Search
  • Recordings
  • Production & mastering
  • Licensing
  • Sound Asset Management
  • Market analysis

INSTORE MUSIC

Targeted use of in-store music in sales rooms increases the brand experience and your sales

An important component of successful marketing at the PoS is the creation of a pleasant shopping atmosphere, which in turn has a positive effect on the entire shopping experience of your customers. Market research studies have shown that professionally designed background music influences the following factors:

  • Improvement of the shopping atmosphere for customers and employees
  • Increase in the length of stay at the PoS
  • Increase in interaction with products and impulse purchases
  • Increase in the number of sales calls
  • Increase in sales

INSTORE MUSIC IS AN IMPORTANT COMPONENT OF A POS STRATEGY. MUSIC GOES STRAIGHT INTO PEOPLE’S “EMOTIONAL CENTER” AND THUS INFLUENNCES PURCHASING BEHAVIOR.

Instore Music Services

As a system integrator, we look after around 5,000 spaces in over 42 countries for premium & lifestyle brands. We offer the following in-store music services in particular.

Content Services

The right content strategy is based on a strategic process that takes into account an analytical assessment of the requirements of the brand, target groups and competition.

Daily and weekly playlists regulate playback at the precise time according to the defined in-store music strategy.

S12 handles the licensing for the played content. In addition to royalty-free content, S12 also offers royalty-free content.

Playout Services

S12 offers two different playout systems for playing the music. On the one hand the Sonar Audio System, on the other hand the Spotify Business solution from our partner Soundtrack Your Brand.

The two systems work both hardware-based using a player and their own user interface, and as a web, iOS or Android app.

All systems are preconfigured plug & play and then installed.

Support Services

In order to achieve permanent regular operation of your in-store music service, S12 offers the individually tailored service package with corresponding response and solution times.

Audio Technology Services

S12 plans, designs and installs your audio technology. In addition to wired solutions, S12 also offers professional wireless audio technology solutions. Regardless of the size of your sales room.

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SERVICES IN DETAIL
  • Music2biz: i.e. full system integration of your in-store radio
  • Consultation
  • Conception
  • Playlisting
  • Licensing
  • Advertising, events, event planning
  • Content administration
  • Playout hardware and software
  • 1. 2. & 3. level support
  • Audio technology planning, sourcing, installation
  • Market analysis

DIGITAL SIGNAGE

A holistic digital signage approach in your sales rooms increases sales and ensures more interaction with your products

With digital signage, you can focus your attention on relevant products and increase sales in your sales rooms. A holistic digital signage approach promotes a quick return on investments. The advantages of using digital signage compared to traditional forms of communication at the PoS are:

  • Increase in customer frequency by increasing the stopping power
  • Interactive, dynamic communication in real time
  • Increase in interaction with products and impulse purchases
  • Increase in sales
  • Sustainability: No more flyers and paper consumption at the PoS
  • Economical PCs and displays are an efficient playout solution

DIGITAL SIGNAGE OFFERS THE POSSIBILITY TO HIGHLIGHT PRODUCTS AND TO INCREASE THE INTERACTION WITH CUSTOMERS. THIS IN TURN INFLUENCES THE PURCHASING BEHAVIOR.

Digital Signage Services

As a system integrator, we support premium & lifestyle brands and offer our digital signage services holistically and modularly.

Strategy Services

A holistic digital signage strategy is developed individually for the customer journey of your brand in your sales rooms.

There is a wide range of solutions in the form of smart devices, digital glorifiers for highlight products, video walls or multi-screen solutions.

Content Services

The right content and marketing strategy is based on a strategic process that takes into account an analytical assessment of the requirements of the brand, target groups and competition and is synchronized with your marketing plan.

Together with our customers, we plan campaigns and measure success.

Playout Services

S12 takes over the complete technical implementation of digital signage. We work with different providers for the playout software and hardware.

Support Services

In order to achieve a permanent regular operation of your digital signage service, S12 offers the service package individually tailored to you with corresponding reaction and solution times.

Media Technology Services

S12 plans, designs and installs your media technology. From the single display to the holistic digital signage strategy.

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SERVICES IN DETAIL
  • Signage2biz: i.e. full system integration of your digital signage
  • Consultation
  • Conception
  • Design
  • Content production & licensing
  • Content administration
  • Playout hardware and software
  • 1., 2. & 3. level support
  • Media technology planning, sourcing, installation
  • Market research and market analysis

Interested?
Feel free to contact us!

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