Fitness First and S12 have developed a new music offering for 140 clubs. It includes various genres and is optimized by the Spotify algorithm from Soundtrack Your Brand (SYB). The music is adapted to the energy level of the members to create a motivating training environment. Johannes Maßen, Managing Director of Fitness First, emphasizes the…
Imagine Captain Fantastic’s dream of a summer house on a Danish island, lapped by the sea and inspired by nature – this is exactly the feeling that 25hours Hotels is now bringing to Copenhagen. Following the success of the 25hours Hotel Indre By, we are now bringing even more music to the Danish capital. S12…
The agencies S12 and Klangerfinder GmbH & Co KG have developed a sound concept for Zurich Airport that meets the standard of a silent airport. This means that the focus is on a quiet, reserved atmosphere with only a few announcements. As part of this project, a new sound logo and a new airport gong…
Hublot is one of the most renowned Swiss watch manufacturers and is part of the French luxury goods group LVMH. The brand is known for its avant-garde designs that combine traditional Swiss watchmaking with modern innovation. The outstanding feature of Hublot is the fusion of unconventional materials and different styles. And this is also reflected…
A highly exciting article by Ola Sars, CEO and co-founder of Soundtrack Your Brand, about the importance of music for the guest experience in the hotel industry. We at S12 fully agree and can look back on exciting best-cases in the process! In the DACH region, we actively support Soundtrack Your Brand as a premium…
SMONEY – THE NEW BRAND FOR YOUNG SPARKASS CUSTOMERS rocks Düsseldorf.
Those aged between 18 and 25 have a new place to go at the Stadtsparkasse head office on Berliner Allee that is much more than just a bank branch. The “smoney-hub” offers coffee and snacks, events, “money hacks” (tips on how to handle money) and, of course, financial advice from the Stadtsparkasse.
You won’t find any bank advisors in suits and ties there. From now on, this extraordinary place will be complemented atmospherically with instrumental sounds. Through our music service Soundtrack Your Brand.
Smoney employees create this atmosphere themselves. Through a music selection from over 40 million music titles. According to the brand identity and factors such as time of day and their specific target group.
They are supported by the Soundtrack AI, which consistently develops this music every month.
Perhaps you have already experienced the concept of the 25hours hotels for yourself. Each hotel is characterised by a design that is individually tailored to the respective city, paired with a detailed and special atmosphere. The 25hours hotels are different from normal hotels. Whether through gastronomic concepts, designs or a surprising service.
The right music must not be missing in this concept! That’s why we have been equipping each of the hotels with individual soundtracks for several years. The 25hours Sound DANN tracks are combined with music of local heroes from Paris, Vienna, Berlin etc..
This includes individualisation by zone (lobby, restaurant, bar, sauna etc.) as well as adaptation to moods and time of day or night.
Even the founder & CEO Christoph Hoffmann is involved in the curation. Through his Spotify playlists, he can help shape the music programmes in real time through our Spotify-backed service. By the way, we show how this works in our last post.
We – S12 – offer the unique soundtrack for restaurants, bars as well as hotels. Because only with the Spotify-backed music service can streaming be used legally for commercial purposes. Either you put together your own individual music programme from 43 million music titles – or we take over this step for you.
Advantages:
▪️ high degree of freedom for your own MA
▪️ simple control with all end devices
This digital music experience service from our portfolio can be heard and experienced in all 25hours hotels, bars and restaurants worldwide. In addition, there are all zones of the Bikini Hotel Mallorca, all hotels of the Curio collection by Hilton on Sardinia and the Waldorf Astoria in Berlin.
An exclusive music DNA for the 25hours Hotels, implemented via Soundtrack Business backed by Spotify.
