The agencies S12 and Klangerfinder GmbH & Co KG have developed a sound concept for Zurich Airport that meets the standard of a silent airport. This means that the focus is on a quiet, reserved atmosphere with only a few announcements. As part of this project, a new sound logo and a new airport gong…
Thanks to the use of pioneering AI speech synthesis technology from Klangerfinder GmbH & Co KG and S12 GmbH, the Kärcher RCV vacuum robots now speak crystal clear and pleasantly in an incredible 13 languages. Czech, Portuguese or Turkish… all of the 13 languages have an individual, customized Kärcher AI voice. Whether the battery needs…
S12 / Klangerfinder receive the highly respected “Best of the Best Award” at the prestigious Red Dot in the Sound category in Brands & Communications Design 2023 for outstanding achievements in the development and implementation of the Telekom Sound Identity.
What started at the end of 2018 with the development of a Telekom Sound DNA, the relaunch of the sound logo and the development of some UX sounds has evolved over the past years into an all-encompassing acoustic identity and a unique acoustic Telekom Experience. Over several years, projects were implemented at a wide variety of contact points such as communication, products, events, rooms, apps, animations, etc., and the acoustic Telekom Experience was successively expanded.
Andreas Graf, CEO of S12, commented on the award as follows: “We are very honored and extremely happy to receive the ‘Best of the Best Award’ at Red Dot for our work on the Telekom Sound Identity. This is a confirmation of our innovative approach and our pursuit of creative excellence. We are proud of our partnership with Telekom and look forward to continuing our sonic journey.”
And (almost) everyone knows it: the Telekom Sound and the Magenta timbre. A sound branding benchmark case that underscores the importance of sound in modern brand management.
The Red Dot Award is regarded worldwide as one of the most prestigious seals of approval for outstanding design and creative achievements. The “Best of the Best Award” is only given to projects that stand out for their exceptional quality and innovative approach.
Telekom Senior Brand Manager Christian Hammerschmidt:
“We are very pleased that the Red Dot Award recognizes and honors the continuous development of our distinctive audio identity. With S12 / Klangerfinder, we successfully create experiences in which our brand is audible. After all, it is precisely the immediate effect of sound on people that helps to make brands tangible, easy to recognize and remember, and to bind people to them emotionally.”
We are excited! After the launch of the new design last year, S12 and Klangerfinder GmbH & Co KG were commissioned to develop the new Sound DNA at the beginning of the year.
The first step was to develop and launch the new Škoda Sound logo. Based on the new Škoda Brand Positioning, the outstanding feature of the new Sound Logo is the melody in addition to the timbre.
After the launch of the Sound Logo we will continue the development of a 360° Sound DNA together with the Škoda team. Thank you for your trust, Veronika Ziegaus, Petra Mackeova, Pavel Plíhal and Lukas Shon.
Client: Škoda
Agencies: S12 & Klangerfinder
For the BOGNER showrooms in the brand new BOGNER headquarters in Munich, S12 developed a multi-zonal & modular sound concept. Derived from the brand values of the German luxury fashion brand, the brand positions itself to international visitors with an active, modern mood and flowing genre boundaries. Through an eclectic mix of electronic and organic…
Volkswagen is in the middle of a change to a new company. “New Volkswagen” denotes the departure into a new world.
Puristic. Precise. New. The acoustic DNA of Porsche. The Porsche Sound Logo was designed as part of the Porsche Sound World and awarded with the Red Dot.
S12 and Klangerfinder renewed the Audi Heartbeat, which concludes every commercial, product and brand film since 22 years, acoustically.
The Museum of Modern Art (MoMa) hosts one of the world’s most significant and influential collections of modern and contemporary art.
