An important part of successful marketing at the POS is creating a pleasant shopping atmosphere, which in turn has a positive effect on your customers’ overall shopping experience. Market research studies have shown that professionally designed background music influences the following factors.
- Improving the shopping atmosphere
- Increase dwell time at the POS
- Increase interaction with products
- Increase the number of sales conversations with your customers
- Increase in turnover
INSTORE MUSIC IS AN IMPORTANT COMPONENT OF A POS STRATEGY. MUSIC GOES STRAIGHT TO THE “EMOTIONAL CENTER” OF PEOPLE AND THUS INFLUENCES BUYING BEHAVIOR.
SERVICES IN DETAIL
- Music2biz System Integration
- Consulting
- Conception
- Playlisting
- Licensing
- Advertising, events, event planning
- Administration
- 1st, 2nd & 3rd level support
- Audio technology planning
- Installation
- Market analysis
AI in the Instore Music sector
Artificial intelligence as a helpful tool in the editorial department.
AI is changing music curation through automation and continuous optimization of processes. As a result, personalized recommendations based on user data lead to better song suggestions. Content tagging and metadata help to organize music efficiently. They simplify the management of copyrights and improve the discovery of music through real-time data analysis.
Designing a brand acoustically requires human know-how on a strategic, artistic and emotional level. A deep understanding of how the brand works, how it evolves and the dynamic behavior of the core target groups. All of this expertise must be combined with the visions and objectives of our clients in order to create unique experiences.
- Support for the curation of new music titles
- Parametric analysis of music titles
- Saves time when creating playlists
- Therefore more cost-efficient compared to analog curation
Studies show: The immense importance of music in daily life, second only to the internet and cell phones. It activates key areas of the brain related to emotions, motivation, planning and reward, and has a significant impact on behavior. In retail, background music has a remarkable impact as it enhances the customer experience and positively influences purchasing decisions.
According to a study in the UK, brands that use music that is intelligently aligned with their identity are 96% more likely to be remembered. Field trials show that branded background music increases average sales by 31.7%, leading to higher customer satisfaction, stronger brand associations and longer customer dwell time. If no music is played at all, the time spent in the store is reduced by 42.24%. The freedom of store staff to influence the music in-store has been shown to have a negative impact on sales performance and brand image.
AI is changing music curation by automating and optimizing processes. As a result, personalized recommendations based on user data lead to better song suggestions. Content tagging and metadata help to organize music efficiently. AI-generated playlists save time for curators. They simplify copyright management and improve music discovery through real-time data analysis. As AI evolves, curating music becomes easier, more accurate and tailored to individual preferences.
Soundtrack Your Brand
As a premium reseller, S12 also offers the option of playing your instore music via the Soundtrack Player app or the Soundtrack playout hardware. Big advantage of Soundtrack and for which industries:
- More than 84 million music tracks
- Integration of Spotify playlists
- Easy handling and plug-and-play hardware
- Web-based UI including User-Management
The combination of the Soundtrack Business software’s flexibility and S12’s competence regarding curation know how enable us to have the exact control of our music playout in a way we always wanted.
M. Berger, Operations Manager, 25hours Hotel Company
The music selection is great, a mix of charts and electro. I particularly like that the program also includes Vodafone brand music. The music known from tv ads creates a connection to the brand right away.
F. Gessenauer, Managing Director Vodafone Shop Munich, Neuhauser Straße
Together with S12 we created an incomparable music concept for our customers. The strong design elements of the FÜNF HÖFE didn’t endorse us to use a standard solution. Technically highly sophisticated solutions have been created with S12.
E. Haeffner, Center Manager, FÜNF HÖFE