A highly exciting article by Ola Sars, CEO and co-founder of Soundtrack Your Brand, about the importance of music for the guest experience in the hotel industry. We at S12 fully agree and can look back on exciting best-cases in the process!

In the DACH region, we actively support Soundtrack Your Brand as a premium partner. To provide an acoustically appealing environment for our renowned hospitality customers, including hotels of the Hilton Group, Radisson, Curio Hotels and the excellent Waldorf Astoria from Berlin.

Thanks to this integration, installation and holistic implementation, our partners/customers benefit from over 83 million songs and playlists tailored to market demographics, through which we create a unique and coherent hotel atmosphere in various areas, from the bar to the restaurant to the spa. And we do this while respecting all copyrights and licenses that need to be observed when dealing with chart music and the like.

You can find the entire article at:
https://lnkd.in/eAm6Y6pN