We are excited! After the launch of the new design last year, S12 and Klangerfinder GmbH & Co KG were commissioned to develop the new Sound DNA at the beginning of the year.

The first step was to develop and launch the new Škoda Sound logo. Based on the new Škoda Brand Positioning, the outstanding feature of the new Sound Logo is the melody in addition to the timbre.

After the launch of the Sound Logo we will continue the development of a 360° Sound DNA together with the Škoda team. Thank you for your trust, Veronika Ziegaus, Petra Mackeova, Pavel Plíhal and Lukas Shon.

Client: Škoda
Agencies: S12 & Klangerfinder