For the BOGNER showrooms in the brand new BOGNER headquarters in Munich, S12 developed a multi-zonal & modular sound concept. Derived from the brand values of the German luxury fashion brand, the brand positions itself to international visitors with an active, modern mood and flowing genre boundaries. Through an eclectic mix of electronic and organic sounds, each new collection is acoustically inspired. For FIRE+ICE with an exclusively developed sound module. It transports a young, pulsating attitude towards life and stages “Urban Performance”.

In order to meet the high quality standards of BOGNER, S12 realized not only the music content creation but also a multi-zonal audio technology concept on the ground floor in the “World of BOGNER”, 1st floor showrooms BOGNER, FIRE+ICE and the Rooftop. Thus, a unique sound experience for BOGNER customers and employees could be created through the installation of wireless state-of-the-art light rail loudspeakers covering an area of more than 3000 sqm.

Quote Sven Feilitsch:
“We live from and for memories, it is essential to surprise and inspire our consumers*. Seeing, hearing, smelling, tasting and feeling represent how we at BOGNER perceive the world!

Client: BOGNER
Agency: S12