For years, we have been observing a steadily growing demand for Licence Free Music with our industry-experienced eye and see this development as a trend that will continue in the coming years.

In the past, Licence Free Music was boring, not competitive in terms of quality and had a bad image. But things have changed in this segment in recent years, so that this music is now on par with Contemporary Chart Music and has significant advantages for brands in a direct comparison:

• Cost savings due to the elimination of fees from collecting societies (e.g. GEMA).
• Low administrative effort and uncomplicated licensing models.
• If required, provision of individual tracks for more complex areas of use at special brand touchpoints.

Stay tuned if you want to learn more about the topic! Tomorrow you can expect a little taste of how Licence Free Music can sound nowadays.

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