Sound in the context of a multisensory Brand Experience in the vehicle – created by S12 for BMW

CaringCar changes the atmosphere in the vehicle to consciously relax the driver or increase his concentration.

The two programs “Vitalize” and “Relax” change the multisensory settings for 3 minutes. These include:

  • Light
  • Air conditioning
  • Seat heating/seat ventilation
  • Massage
  • Scenting
  • and Sound

We at S12 are pleased to be responsible for the sound in all relevant vehicle classes within this pioneering InCar Experience project!