Together with the Kärcher central marketing team Klangerfinder & S12 have developed a brand new and versatile music theme and composed a brand-score for all departments of the Kärcher brand. “So Clean” is the new Kärcher brand sound and can be used for international marketing announcements. Electro pop music for all Indoor-products and Rock music for the Outdoor-products of Kärcher. If it’s TV, radio, online or events, depending on the product, the mood and the type of media, the new modular sound-toolkit offers just the right music and character for all sectors. You can customize Tempo, Instruments and genres individually.

Client: Alfred Kärcher SE & Co. KG
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG