The Museum of Modern Art (MoMa) hosts one of the world’s most significant and influential collections of modern and contemporary art. For the retrospective of the Icelandic musician and artist Björk, S12 in cooperation with Klangerfinder and the Electronic Research Laboratory of Volkswagen Group of America developed a Augmented Audio Guide. The visitors viewing direction is recognized by a head tracking technology, the position within the room can be detected through iBeacons. Based on this data the visitor generates its own individual 3D-sound-space-experience in real time. With his movements each visitor creates and directs his own personal soundtrack attending the exhibition.

Client: Volkswagen USA
Agencies: S12 GmbH, Klangerfinder GmbH & Co KG